![]() Then, when it comes time for the launch, you’ll have already grown a following and your audience will be eager to support you (and they’ll even be ready to drop a few dollars on your business). If you’re planning to launch a new product or business, think about how you could establish a following first, positioning yourself as an expert or resource in the space. Hear me out: build your community first, with free stuff! To start, let’s brainstorm some clever approaches to your business, making use of online tools, and, well, providing free stuff. It’s possible to build a solid following before you even have anything to sell, so think about how to take advantage of the marketing reach of your budget, whatever it may be. ![]() Your community is made up of the people who will buy your products, because they trust you and believe in what you are doing. ![]() Think about marketing like you think about building your community. ![]()
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